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Half of internet users avoid shopping online because they don’t feel safe¹. Now you can give your customers the confidence they need to shop securely on your site
– with Extended Validation.

Not sure if EV is right for you?
Find out more before you buy…
Get the answers to all your questions about Extended Validation (EV) right here. Then choose your EV certificate in the table below.

If you’ve got any questions that aren’t covered here, just get in touch with one of our helpful Account Managers.

This guide covers:

What is Extended Validation?
What will Extended Validation do for your business?
What will Extended Validation do for your online customers?
Do you need Extended Validation?
Compare EV SSL certificates

What is Extended Validation?

EV is the latest and best in SSL technology. It gives the most rigorous authentication of your organization and website – and shows your customers that you’ve been through this process and received the EV stamp of approval.

An EV SSL certificate turns your visitors’ address bars green, so they can see in an instant they are secure. The green bar then toggles between the name of the Certificate Authority that issued your SSL certificate and the name of the organization that owns your website. Like this:

By toggling like this, EV makes it practically impossible for phishers to hijack your site or your brand.

What will Extended Validation do for your business?

93% of online shoppers prefer Extended Validation².

If you have EV and your competitors don’t, customers will be more likely to shop on your site. Why? With EV, your online customers and visitors will be greeted by the ‘green bar of trust’ – an instant sign that your business is genuine and your site is secure. This will enhance confidence in your site – and your business – and that extra confidence could increase your online sales.

EV will also protect your business from phishing attacks, because the information in the green address bar makes it practically impossible for phishers to hijack your site or your brand.

What will Extended Validation do for your online customers?

EV will give your customers the best protection available, keeping their details out of the hands of phishers – and protecting their information with encryption of up to the maximum 256 bit.

With EV, your customers will find shopping on your site a more relaxed experience. They’ll know they are safe – and they can hand over their credit card details without worrying about their security.

Do you need Extended Validation?

If you work in a bank, a government department, or you have an ecommerce site, EV is a must. Likewise, if you want to instill confidence in your customers and give them the best protection against phishing attacks, you need EV.

And if you want to demonstrate best practice and good website management to your board of directors or company stakeholders, EV is the SSL certificate for you.

Check out our range of EV SSL certificates below – and combines today’s best protection with an instant, visible sign of security.

Still not sure if you need Extended Validation – or which EV SSL certificate you should choose? Just visit our wizard, who can help you decide or contact us for impartial SSL advice.

References: 1 & 2 www.verisign.com