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Pros
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Cons
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Suggested usage
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Domain Validation (DV)
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- Issued instantly (under 10 minutes)
- Lowest cost, as validation is automated
- Secures your site
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- Proves only that your site is secure (not your company too)
- Doesn't instill confidence in your business (as your business is not vetted)
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- Sole proprietors/ unincorporated business organizations.
- Anyone who needs to secure internal applications
- Companies whose customers know and trust their website
- Anyone who needs basic encryption only
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Organization Validation (OV)
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- Validates both your site and your company
- Proves your business is legitimate and that it either owns or has permission to run the website
- Protects your site against phishing attacks
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- Takes up to two days to issue your certificate, although we do our best to get them issued the same day
- Can require faxed documents
- Slightly more expensive than DV due to human vetting costs
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- Ecommerce sites
- Anyone who wants to prove that both their site and their business is trustworthy
- Anyone who owns a website or has online projects and doesn’t want to compromise security
- Anyone who needs to conform to best practice
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Extended Validation (EV)
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- Activates the green bar of trust
- Proves your business is legitimate and that it owns the website
- Instills highest levels of confidence in your online customers
- Gives the best protection against phishing attacks
- Reassures company stakeholders/board of directors etc
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- More expensive than DV and OV as there is more vetting, and vetting is audited prior to certificate issuance
- Vetting procedures and issuance takes longer than OV
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- National and global brands
- Any business that wants to boost its online sales
- Anyone who wants to instill utmost confidence in their online visitors
- Anyone who wants to do the maximum to prevent phishing attacks on their site
- Anyone who wants to demonstrate the best possible website management to their board of directors or company stakeholders
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