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What are the threats to my brand following the new gTLDs?

With new gTLDs on the horizon, there’ll be some people out there looking to capitalise on your business’ brand.

Cyber-squatters could use this opportunity to register your brand name – Chanel, for example – with new gTLD, chanel.paris, with the intention of selling it back to you at a massive price.

Alternatively identity thieves could register chanel.paris to host malicious content such as malware or phishing pages. This could potentially ruin your brand’s hard-earned reputation and diminish the trust between you and your customers.

Find out how to prepare for these threats here.


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